Within a very tight turnaround, JetBlue tasked the Mullen team with the design and creation of two regionally-focused, animated landing pages for New York and South Florida. The scenes were each designed in the theme of the respective geographical location, and in the two-dimensional “swedeco” artwork that has come to represent the JetBlue brand so well. We then also integrated in-market, thirty-second spots through related “hot spots” on the page. The final landing pages proved to be extremely successful in keeping users engaged with the material, and ultimately increasing their familiarity with the JetBlue brand. Check them each out here: http://youaboveall.com/newyork/ and http://youaboveall.com/florida/.