Posts tagged with ‘concepting’

  • Pure Joy

    Each year, Straight Talk Wireless runs a promotion around the holidays. For the 2015 promotion, we wanted to highlight the joy that comes about as a result of giving a Straight Talk phone, through YouTube videos of individuals opening their phones. From screaming to dancing around, these real videos portray the true joy associated with giving and receiving a phone.
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  • Can you Wifi Here?

    This video (and campaign) was created as part of a group of deliverables to promote mobile hotspots for Straight Talk Wireless. The concept came about from the simple idea that with a Straight Talk mobile Hotspot, you can get Wifi just about anywhere. With a tight budget, we created this fun and memorable video, showing viewers some of the ridiculous […]
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  • north 08

    This brochure was designed for a young British team of explorers attempting to get funding to travel to the North Pole. Using a map-like grid, I focus on promoting the team’s courage and determination, a dream that potential sponsors would value. It was important to show a sponsor that they, and their company, could exist vicariously through the expedition, with […]
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  • It’s Just a Grain

    This OLA campaign was created in concert with a new microsite for the Grain Foods Foundation that argued that grains aren’t as terrible as they’re made out to be. Working with a copywriter, we originated the concept that fundamentally questions why everyone is so afraid of grains — it’s just a little grain! We gave these little grains personalities and […]
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  • Peace and Harmony

    Charged with the task of creating two posters, one involving “peace” and the other “harmony”, my process began by building a geographic structure out of the words themselves. Because war, ethnic differences, and religious strife plague the country of Nigeria, I avoid visuals that would focus on particularities within the country. Instead, my vision of peace and harmony begins in […]
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  • Verdant

    With Verdant, I designed a typeface in which I replaced elements of Garamond letterforms with an organic, flowing flourish. By referencing swash caps, popular in the Bibles of past centuries, the final twenty-six uppercase letters and ten numerals contain a distinct feeling of growth, coupled with a sense of timelessness. The proportions and serifs taken from Garamond, along with the […]
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